Belgium Medal 19th century Rob. Boyveau-Laffecteur - Médaille d’Encouragement - By Montagny VF

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Belgium – Rob. Boyveau-Laffecteur, Médaille d’Encouragement (Montagny, c. mid-19th century)

Obverse: Crowned female allegory seated with sceptre and palm branch, radiant behind, with symbols of science and arms around. Legend: “MÉDAILLE D’ENCOURAGEMENT.” Signed “MONTAGNY F.”

Reverse: Seven-line inscription:
“ROB. BOYVEAU-LAFFECTEUR
SEUL AUTORISÉ
PAR LE GOUVERNEMENT
ET APPROUVÉ
PAR L’ACAD. ROYALE
DE MEDECINE
DE BELGIQUE.”
In exergue: “RUE RICHER 12 À PARIS.”

Historical Context:
This bronze medal was created by the French medallist Montagny as a commercial promotional piece for Rob. Boyveau-Laffecteur, a Parisian pharmacist and medical entrepreneur. The reverse highlights his official authorisation by the Belgian government and approval by the Royal Academy of Medicine of Belgium, meant to give his products scientific and state-backed credibility. Such medals were part of 19th-century marketing strategies, often distributed to clients or displayed as a sign of reliability. The allegorical female figure on the obverse represents victory and encouragement, holding symbols of authority and peace. Comparable examples are listed in Brettauer (cf. 5447), though this exact type is not recorded there.

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